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Visitors strolling through the bustling streets of major Asian hubs-Tokyo, Busan, Hong Kong, Singapore, and Kuala Lumpur-may have recently spotted a familiar face. Yeh Shu-hua, the popular Taoyuan native and member of the global K-pop girl group i-dle, is taking center stage as Taoyuan’s official Tourism Ambassador. Starring in a dynamic new international promotional campaign, Shu-hua is inviting travelers worldwide to discover her hometown. Far more than just Taiwan’s primary international gateway, Taoyuan boasts seamless transportation, an abundance of natural landscapes, a rich cultural heritage, and world-renowned local cuisine.